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OFF-WHITE x McDonald’s Packaging Design Concept Is The Extra In Your Value Meal
By Yoon Sann Wong, 28 Feb 2018
Composite by DesignTAXI. Left image via Shutterstock, right image via Rose Carson / Shutterstock.com
Virgil Abloh’s OFF-WHITE might have recently teamed up with a French organic restaurant to create limited edition, revitalizing health beverages, but what if the fashion label were to collaborate with a restaurant on the other end of the diet spectrum—McDonald’s.
In this packaging design concept, Okan Boyraz, who goes by the Instagram handle @thisisokan, imagines a fashion-fast food partnership that will put the extra in your “extra value meal.”
As noted by Highsnobiety, the concept seems to be a revamp of another image that was originally published in Visual Magazine in 2015. The inspiration had donned a Chanel branding instead with all-black aesthetics.
Get your “EXTRA VALUE MEAL” below.
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