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Samsung Is Considering Scrapping The ‘S’ Name From Future Galaxy Models
By Mikelle Leow, 28 Feb 2018
Composite image by DesignTAXI. Logo via Rwxrwxrwx / Wikimedia Commons (CC-BY-SA-4.0)
Samsung has confirmed that it is deliberating if it should abandon the ‘S’—which stands for “Super Smart”—from upcoming models in the Galaxy series. The Galaxy S9 might be the last of its kind in this regard.
The Investor, present at a media conference held during the Mobile World Congress, reported that a correspondent had asked Koh Dong-Jin—Samsung’s President of Mobile Communication Business—if there were any “plans to change” the numeric naming scheme of the Galaxy S series.
The query might have been motivated by Apple’s uncharacteristic naming of the iPhone X after iPhone 8, where it completely missed the ‘9’.
Koh answered, “Although Samsung will stick to ‘Galaxy’, we have been thinking about whether we need to maintain the ‘S’ moniker or the numbering system.”
Speculators have predicted a rebrand in the past, with one popular rumor suggesting that Samsung might name future models “Galaxy X” even before iPhone X debuted, though the company hasn’t admitted to a possible new naming system until now.
Koh also addressed Samsung’s upcoming foldable phone, hinting that it hasn’t been perfected enough to be released anytime soon. “Samsung used to put more focus on becoming ‘the world’s first,’ or ‘the first in the market,’ rather than on creating meaningful products. Things do not work that way today.”
“Our strategy [now] is to roll out new products worth paying for.”
[via BGR, cover image (composite) via Rwxrwxrwx / Wikimedia Commons (CC-BY-SA-4.0)]
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