Deliveroo Sets Up Edible Billboard That Gives You A Taste Of Its Brand Message
By Mikelle Leow, 15 Mar 2018
Video screenshot via Campaign
Deliveroo believes there’s no better way to connect with each other than through good food.
For its latest campaign titled ‘Eat More Amazing’, the food delivery service has built a billboard mosaicked with 2,000 free burgers in Shoreditch, London to “interact with more consumers,” described Emily Kraftman, Deliveroo’s Head of Marketing.
The giveaway was also a celebration of the company’s 10-millionth burger delivery in the UK.
Kraftman added that the move would help Deliveroo connect with customers face-to-face, rather than behind a digital screen.
“[A]ctually physically bringing that to life and having a chance to interact with people and giving them great food feels like a really important part of that strategy,” said Kraftman.
Video via Campaign
Londoners, who said there was no such thing as a free lunch?! We’ll be at the Old Truman Brewery (Brick Lane) today from 12pm until 7pm (or until stocks last) giving away burgers from our burger billboard 🍔😱 #EatMoreAmazing pic.twitter.com/r2xuvYBPeQ— Deliveroo (@Deliveroo) March 13, 2018
[via Campaign, video and cover image via Campaign]
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