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Apple Humorously Exaggerates Face ID In Dramatic New iPhone X Ad
By Yoon Sann Wong, 18 Mar 2018
iPhone X might not have enjoyed as enthusiastic sales as Apple might have hoped for, but that hasn’t stopped the Cupertino giant from releasing this passionate commercial that comically overemphasizes its Face ID capabilities.
“Unlock with a look,” touts the tech giant. The spot’s main star effortless unlocks her iPhone X, alongside myriad other items in a school compound, with one all-powerful glance.
Apple recently announced its 27 March event that will zoom in on “creative new ideas for teachers and students,” as well as its WWDC in June that’s open for ticket purchase registration until 22 March. Creatives have also been wondering if its WWDC artwork hints at Apple’s departure from flat design.
[video via Apple, main image via video screenshot]
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