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Snapchat Loses US$800M After Rihanna Responds To Domestic Assault Ad On Platform
By Mikelle Leow, 19 Mar 2018
Image via TheRoyceMann
After Snapchat apologized for a tone-deaf ad that surfaced on its platform, which made light of Chris Brown’s domestic assault on Rihanna in 2009, the Umbrella singer confronted the app for negating the seriousness of relationship abuse.
“[A]ll the women, children and men that have been victims of [domestic violence] in the past and especially the ones who haven’t made it out yet… you let us down!” Rihanna wrote in a Instagram Story.
The advertisement, which was subsequently taken down, featured a multiple choice question asking users if they would rather “slap Rihanna” or “punch Chris Brown.”
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG— Royce Mann (@TheRoyceMann) March 12, 2018
It looks like Snapchat hasn’t found love from Rihanna or its users in this possibly hopeless place.
CNN Tech reports that soon after the celebrity made her declaration on Thursday, Snap Inc.’s stocks plummeted by US$800 million, which equates to about four percent of its shares.
On Friday, the app’s stocks closed down one percent.
Even after an elaborate makeover, Snapchat seems to be caught in an ongoing wave of turbulence. Besides receiving heavy criticism over the app’s redesign, a tweet from Kylie Jenner in February—of which she essentially described the platform as a has-been—reportedly caused its market value to dip by US$1.3 billion.
Here’s hoping Snapchat will be able to shine bright like a diamond when it finally pulls itself out of this plight.
[via Vulture, cover image via TheRoyceMann]
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