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McDonald’s Menu Items Take Over Its Delivery Bikes In Minimalist Campaign
By Yoon Sann Wong, 20 Mar 2018
To help alter the public’s perception that McDonald’s UAE’s delivery network remains as limited as when it first initiated, Dubai-based creative agency FP7/DXB made a trio of posters attesting to McDelivery’s dedicated service, with emphasis on speed and freshness.
The visuals draw inspiration from the brand’s iconic McDelivery bikes with the tagline, “Every order gets its own trip.” Instead of its conventional back box, FP7/DXB replaced these with popular food items from the fast food chain’s menu.
See more images from the series below.
[via Adeevee, images by FP7/DXB via Adeevee]
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