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IKEA’s Game Show Challenges Housemates To Match Their Furniture Tastes Via AR
By Yoon Sann Wong, 21 Mar 2018
IKEA’s free-to-download augmented reality app ‘IKEA Place’ that’s already available for iOS, has finally come to Android. The app allows you to visualize IKEA’s product offerings in your house before purchasing them.
To help promote the app’s uptake on this new platform, IKEA has launched its ‘Matchers Keepers’ campaign, created in partnership with ad agency 72andSunny Amsterdam.
This game show-style video series challenges housemates to match their tastes in furniture using the app. If the duo selects the same furniture, only then can they keep it.
The first episode calls for the pair to choose the same couch, while episodes two and three focus on lamps and desks respectively.
[via AdAge, videos via IKEA, image via video screenshot]
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