ASOS Prints Typo On 17,000 Of Its Bags And Is Now Calling Them ‘Limited Edition’
By Mikelle Leow, 22 Mar 2018
Image via ASOS
You can always tell if a product is a knockoff when it arrives with a spelling blunder. This, however, isn’t one of those instances.
In a similar vein as Diesel’s deliberate “Deisel” stunt, major fashion e-retailer ASOS has admitted to accidentally printing a typo on its delivery packaging.
“Okay, so we may have printed 17,000 bags with a typo,” the site acknowledged in a tweet.
In place of the tagline, “discover fashion online,” the wrappers read, “discover fashion onilne [sic].” The store alluded the mistake to the absence of its sub-editor, who was apparently on vacation during the manufacturing process.
Thankfully for lovers of Mother Earth, ASOS isn’t planning on discarding the plastic bags. Instead, it’s handled the gaffe like a pro and labeled them as “limited edition,” averting a potential PR catastrophe.
Not only did the announcement draw laughs, shoppers were also hopeful about receiving these unintentional collectors’ items.
“Now I really want to complete my order just to get my hands on one of these!” replied user Nirina Plunkett.
Another fan predicted that the packaging would fetch four-figure sums on marketplaces like eBay.
If anything, these bags would only perpetuate the high-end plastic trend that’s all the rage these days.
Ok, so we *may* have printed 17,000 bags with a typo. We’re calling it a limited edition. pic.twitter.com/wTpKNid4V5— ASOS (@ASOS) March 21, 2018
Watch ebay go mad with people selling them for £1000's— Melissa Brooker (@MelissaJBro) March 21, 2018
We'll treat that as a rhetorical question! 😁— ASOS (@ASOS) March 21, 2018
I love everything about this. If you make a mistake, own it.— Melissa Rieger (@MelissaRieger) March 21, 2018
As an online retailer, we source over 40 million plastic mailing bags and 5 million cardboard mailing boxes a year, all of which are recyclable! You can find out more on how we deal with packaging and waste here at ASOS by clicking here Tom https://t.co/rcet1898a8.— ASOS Here to Help (@ASOS_HeretoHelp) March 21, 2018
Better a limited edition than throwing it away!— The Killerqueen 🌈 (@fresheima) March 21, 2018
😂😂😂 Now I really wanna complete my order just to get my hands on one of these!— Nirina Plunkett (@NirinaXX) March 21, 2018
Oh these things happen, we cannot be perfect all the time! Just like me signing an email off with Kind Retards instead of Kind Regards.... :D— Melissa Brooker (@MelissaJBro) March 21, 2018
[via Twitter Moments, cover image via ASOS]
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