Clothing Retailer Champions Diverse Body Types, But Products Carry Limited Sizes
By Izza Sofia, 29 Mar 2018
Online clothing retailer Everlane has unveiled a new range of flattering yet affordable lingerie.
This brand, known for its stylish basics, once garnered a 44,000-persons waitlist for its jeans. The intimates collection includes a bra, a bodysuit and four bottoms. They come in neutral colors and is made of high-quality cotton.
Everlane’s head of creative Alex Spunt told InStyle that the company aims to create high-quality basics that are simple yet beautiful. The campaign for the collection features girls of diverse body types, modeling the apparels in un-retouched photos.
While widely celebrated, the collection has also received some flak with regards to its advertising. Despite promoting lingerie worn on curvy women in its campaign, the sizes in its range only goes up to an XL at present.
Instagrammer Erika Lipps called out the brand for excluding plus-size wearers. She said, “This whole campaign is like ‘times are changing — so is our underwear!’ But like for who? What is changing? Cotton instead of polyester? Maybe. But not for fat women?”
Other netizens have also chimed in to vent their frustrations with regards to the disparity in the marketing and reality of the available lineup.
One user commented, “I love @Everlane clothes and the ethical manufacturing and sourcing they do. I also love that for the new underwear campaign that featured a plus-size model. However, I do wish their clothing models and sizes reflected plus-size as well.”
This is disappointing for the brand as it addressed its sizing issue last year. Instead of coming up with more sizes for the mass market, it seems to be prioritizing its launches, which has dismayed consumers.
Everlane has responded to one user, saying “We’re working on it, Brie! Definitely hope to include more sizes in the near future. Thanks for your patience and support in the meantime!”
I love @Everlane clothes and the ethical manufacturing and sourcing they do. I also love that for the new underwear campaign that featured a plus size model. However, I do wish their clothing models and sizes reflected plus size as well.— Brie (@coolbreeeze_) March 26, 2018
Everlane: “making new patterns for new products takes time and money!”— Amanda Mull (@amandamull) March 22, 2018
Also Everlane: *makes new patterns for literally everything except plus size clothing*
everlane had time to develop underwear but it was too hard to figure out how to go up to higher sizes https://t.co/LZ8bKsPu0J— Hillary Dixler Canavan (@hillarydixler) March 20, 2018
Hey guys, let’s be real, you don’t care about plus size and when you do launch your 3 colors of 1 t shirt in a size above a women’s 10, you’ll pat yourselves on the back and think that’s giving a lot to those who should be so LUCKY to wear your brand. F off.— PartyRon™ (@Purronicat) January 1, 2018
Lots of questions this morning on plus size. For clarification — it’s in the works and we have launches starting next year. Stay tuned.— Everlane (@Everlane) December 20, 2017
We're working on it, Brie! Definitely hope to include more sizes in the near future. Thanks for your patience and support in the meantime!— Everlane (@Everlane) March 26, 2018
[via Today, images via Everlane]
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