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Tesco’s Stylish, Reusable Grocery Bag Designs Hide Discounts For Its Customers
By Yoon Sann Wong, 09 Apr 2018
In a bid to help reduce the world’s ocean plastic pollution and encourage more consumers to bring reusable bags when they grocery shop, Tesco Malaysia partnered Grey Group Malaysia to come up with unique, reusable grocery bags with a hidden perk.
‘The Unforgettable Bag’, launched ahead of World Earth Day on 22 April, comes in various designs, each representing a specific marine animal that’s dangerously at risk. To spur customers to bring these along when they shop in-store, each bag camouflages a bar code through its design that entitles customers to a discount upon checkout.
See how it works in the video below.
[via Tesco, video via Tesco Malaysia, images via video screenshot]
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