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How Much Information Facebook Can Extract About You From A Single Uploaded Photo
By Izza Sofia, 12 Apr 2018
Image via TY Lim / Shutterstock.com
This week, Facebook CEO Mark Zuckerberg was called before Congress to testify about his company and how it handles users’ personal data.
Though Zuckerberg has denied spying on its users to sell information to advertisers, it appears that the company is capable of accumulating quite a bit of data based on a single uploaded photo to its network.
According to the article How Pizza Night Can Cost More in Data Than Dollars, published by the Wall Street Journal, you might be subtly giving up information about yourself to Facebook and other companies whilst enjoying a nice meal at home.
This happens after you capture a photo and upload it onto the social media network. When you upload the photo, Facebook collects information based on your caption and tagged users. It can also identify strangers who have been captured inside the photo, but are not connected to you.
Unless you turn on certain privacy settings, the photo is then analyzed further, as Facebook gathers more information based on your geotag data, the model of the phone used to shoot the image, your internet provider and even minor details such as battery level and Wi-Fi. Users can minimize the sharing of data by editing the picture’s EXIF information or tweaking their camera’s settings.
When Facebook gets hold of your data, it cross-references this information, which means it could potentially pinpoint the location of a particular user. Facebook also has the capability to track you if you are are seen in another person’s photos that were shot in public.
Using the simple photo of a pizza, the Wall Street Journal highlights that you are actually giving up more data to the social media network than you might have initially thought.
[via PetaPixel and Wall Street Journal, opening image via TY Lim / Shutterstock.com]
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