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Amazon’s Patent Filing Suggests Future ‘Alexa’ Could Analyze Your Conversations
By Izza Sofia, 16 Apr 2018
Image via seewhatmitchsee / Shutterstock.com
An Amazon patent that suggests its virtual assistant ‘Alexa’ could incorporate a “voice-sniffing” technology has recently surfaced online.
According to the document, ‘Alexa’ would be able to listen in on conversations, analyze them, and build a profile for its owners. For instance, ‘Alexa’ could associate particular information with a specific person through time and build up the necessary advertising data for them.
Amazon, however, has denied using voice recordings for such a purpose at present and stresses that it is not using its “customers’ voices for targeted advertising.” It added that the patent filed might not translate into an actual product for market. Currently, Amazon’s ‘Echo’ smart speakers can only be activated when it is addressed with the wake word, “Alexa.”
According to The Independent, the patent implies that ‘Alexa’ could listen for keywords like “love” or “hate,” as well as things that people like or dislike, and suggest different items to purchase, presumably from Amazon.
A spokesperson for Amazon clarified that the company takes privacy seriously, and its ‘Echo’ devices are filled with multiple layers of security.
While these forward-looking patent applications are out to explore new technologies to cater to the market, they do not necessarily represent current concrete developments to the company’s products for market.
[via BBC, opening image via seewhatmitchsee / Shutterstock.com]
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