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Coca-Cola Fan Wins ‘Untested Transparent Coke’ Contest, Gets Invisible Surprise
By Mikelle Leow, 30 Apr 2018
Image via anythings / Shutterstock.com
In Japan, transparent versions of completely opaque edibles, such as blueberry yogurt and milk tea, actually exist.
Coca-Cola Japan currently doesn’t have a see-through option for its beverages. In fact, it just expended eight years of research into creating a non-transparent cola slushie—but that doesn’t mean it isn’t cashing in on the trend.
On 6 April 2018, the company’s official Twitter account reached out to fan ‘masa_b_’, congratulating him for winning two bottles of “Untested Transparent Coke” in a contest he applied for.
Translated by SoraNews24, the message said, “Congratulations on winning the prize! We would like to sincerely thank you for taking part in the 1 July present campaign. We’ve enclosed a set of two bottles of ‘Untested Transparent Coke’ in here.”
“Through accumulated research, we’ve created this crystal-clear taste with a light feel, almost as if it’s air.”
The brand added a disclaimer that not all consumers would be able to see the colas.
“We’ve used specially designed clear bottles that can only be seen by those with pure hearts. Please enjoy!”
When the promised beverages finally arrived, unfortunately, ‘masa_b_’ only found a hollow plastic box emblazoned with the Coca-Cola logo.
Could his heart not qualify as “pure,” after all? Not to be deterred, the fan checked the packaging and discovered another note:
“This is an April Fool’s joke,” Coca-Cola Japan confirmed. “Might it be possible that plans to retail this product is also [a joke]?! Should the day of the beverage’s debut arrive, please remember to bring this box with you!”
Other users have played along with the prank, saying that they were able to see the bottles in the images.
Though the sodas are nowhere to be found, the elaborate joke isn’t watered down at all.
コカコーラに嵌められた……… pic.twitter.com/kk2ZprXX1A— まさびー@🚨Raccoon Cop🚨 (@masa_b_) April 25, 2018
[via SoraNews24, cover image via anythings / Shutterstock.com]
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