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Michael Jackson & Britney Spears Will Be Featured On Limited Edition Pepsi Cans
By Izza Sofia, 15 May 2018
Michael Jackson will join other Pepsi-affiliated artists like Ray Charles and Britney Spears in Pepsi’s latest campaign.
The beverage company is rolling out limited edition cans displaying aforementioned superstars accompanied with retro Pepsi logos. The new packaging will be displayed on various Pepsi cans and will only be available for a limited time.
The ‘#PepsiGeneration’ campaign aims to highlight Pepsi’s greatest pop culture moments throughout the years starting with ‘This Is the Pepsi’ Super Bowl ad by Jimmy Fallon. It also wants to remind fans to live life to the fullest and unleash their youthful spirit.
“My partnership with Pepsi has always been really special to me. I’m so excited to be featured in the new Pepsi Generations Summer campaign,” said Britney Spears. “It’s fun, fresh and all about music. To be featured on a Pepsi can is such an honor, and I can’t wait to see my fans enjoying them!”
Stacy Taffet, the Senior Director of Pepsi marketing, said, “Pepsi Generations has been an incredibly special campaign for us and music has always been at the heart of it.”
“This summer, we’re continuing that momentum for consumers of every generation with incredible music partnerships, performances, integrations and brand new music and summer-themed Pepsi Stuff. We can’t wait to give our fans a reason to celebrate the summer season.”
[via Billboard, images via PR Newswire]
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