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MINI Creates Bespoke, One-Of-A-Kind Design Especially For The Royal Wedding
By Yoon Sann Wong, 16 May 2018
MINI has seen KFC’s Royal Wedding-themed bucket inspired by the couple’s now-famous ‘Engagement Chicken’, and one-ups the fast food brand with a bespoke car design that’s its only kind in the whole wide world.
Introducing its rare MINI 3-Door Hatch that comes with custom-made graphic visual on its roof and 3-D-printed detailing. The vehicle will be donated to The Children’s HIV Association, a charity selected by Prince Harry and Meghan Markle, for public auction after the Royal Wedding on 19 May.
Oliver Heilmer, MINI’s design team leader, announced that as an iconic British brand with nearly 60 years of history in the UK, MINI was pleased to celebrate the Royal Wedding with this unique charitable gift.
The nationalities of the couple are echoed in the roof’s abstract black, white, blue, and red abstract design. The visual, which pays homage to the UK’s Union Jack flag and America’s Stars and Stripes flag, was “applied meticulously by hand in several layers,” says MINI.
Its 3-D-printed signal indicators not only come adorned with “M” and “H” initials, but also heart and ring icons. When the car door is opened, the indicators even project the words “Just Married” on the vehicle’s flooring.
But wait, that’s not all. The first names of the pair, plus the date of the wedding have been embossed onto a sizeable strip that sits above the seat of the front passenger. The sun visor might also surprise you with the text “love is” in typographic fashion.
Hints of the colors from the roof design extends to the head restraints, steering wheel and trim strips. One side of the head restraints feature a pattern modeled after the Union Jack, while the other takes cues from the Stars and Stripes visual. The Union Jack also makes an appearance on the rear lights when illuminated.
Do you think MINI’s bespoke car design is fit for royalty?
[via BMW Group, video via Dezeen, images via BMW Group]
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