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National Geographic’s Powerful Cover Introduces Packaging It’ll Use Henceforth
By Mikelle Leow, 17 May 2018

Image via National Geographic
Vowing to spread awareness about how the earth is now “drowning” in single-use plastics, National Geographic is swapping its plastic wrappers for paper as part of its multi-year ‘Planet or Plastic?’ campaign.
Along with the packaging change, the magazine’s June 2018 issue focuses on plastic consumption. Undoubtedly, the material has made life much more convenient, but nearly half of it is used just once, and it’s now clogging up water bodies.
National Geographic forewarned of the extraordinary efforts it would take to reverse these effects with its latest cover artwork.
Created by Jorge Gamboa, the imposing photo-illustration titled Top of the Iceberg features a giant plastic bag submerged in the sea.
Above water level, the disposable carry-all looks just like an iceberg, implying how the world might be blind to the fact that it’s sinking in plastics.
View the powerful image below and read the magazine’s June 2018 cover story. You can take its pledge to reduce single-use plastics here.
We depend on plastic. Now, we’re drowning in it. https://t.co/UQWzo4xLm4 #PlanetOrPlastic pic.twitter.com/ax6TBOASpq
— National Geographic (@NatGeoMag) May 16, 2018
[via National Geographic]
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