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Photographer Turns US$3 LEGO Kits Into Unique, Custom-Designed Promo Mailers
By Yoon Sann Wong, 21 May 2018
Image by Clint Davis and featured with permission
South Carolina-based photographer Clint Davis has created his 2018 promo mailers from LEGO kits that certainly help him stand out from the crowd.
Since 2010, Davis has been sending out personalized promo mailers to his current and prospective clients annually.
“Adding a personal touch such as a hand-written note, and piecing together a unique package raises more eyebrows than a basic 5×7” postcard to say the least,” writes Davis on his blog.
Seeing as how creative individuals surround many of his clients, Davis had to do something to catch their attention.
This year, he’s turned to LEGO—specifically, the budget-friendly LEGO ‘Creator Red Racer 31055 Building Kit’, which at time of purchase was US$3 each, featuring an automotive theme since he’s a commercial and editorial photographer specialized in this field.
To this, Davis added personal touches, including “rubber stamps, LEGO-isque Fold Factory 5×7” fold-out print, custom-cut foam inserts for the LEGO figures, a hand-written note inside, and a unique LEGO figure for each recipient… where I try to match the person’s personality to the LEGO figure.”
In total, the photographer mailed out 70 promo mailers that set him back by an estimated US$1,200, including shipping. “I’d say they are well worth the time and investment,” concluded Davis.
Check out his 2018 promo mailer below and see his creative versions from past years here.
[all images by Clint Davis and featured with permission]
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