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Creative Negative Space Examples That Will Leave Your Mind & Eyes Beguiled
By Mikelle Leow, 30 May 2018
Video screenshot via ManvsMachine
It’s now been established that you cannot take everything at face value. Your mind is trained to grasp certain perspectives, and has a tendency not to take to anything that might be presented differently.
Brands and creatives are cleverly using these visual tricks to their advantage. Photographs and illustrations riddled with negative space, for instance, allow your mind to fill in gaps with lines and shapes that aren’t there.
To confound your senses in the best way possible, Creative Bloq has rounded up a collection of advertisements and imagery that play around with negative space.
Are you seeing things that aren’t there? Take a look at six mind-tripping examples and head over here for 12 more.
FROZEN the Musical poster
Old Formula One logo
Image via Wikimedia Commons
Nike’s Air Max ad
McDonald’s World Food Programme spot
Harry Potter e-book covers by Olly Moss
Image via Pottermore
Fiat’s ‘Don’t Text or Drive’ campaign by Leo Burnett
“You either see the letter or the girl.” Image via Leo Burnett Tailor Made
Haven’t squinted your eyes enough yet? Head over to Creative Bloq for 12 more mindbending uses of negative space.
[via Creative Bloq, videos and images via various sources]
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