IHOP’s New Logo Looks Uncannily Alike That Of Tampon Brand And Can’t Be Unseen
By Yoon Sann Wong, 07 Jun 2018
Image via Jonathan Weiss / Shutterstock.com
When the International House of Pancakes recently flipped the last letter in its initials for a new marketing campaign, it might not have realized that the last two letters closely resemble the logo design of tampon brand o.b. tampons.
IHOb (left) and o.b.tampons (right)
Two days ago, IHOP began teasing its enigmatic new name ‘IHOb’ and inviting fans to guess what this lowercase “b” stands for.
Thus far, “breakfast” and “bacon” seem to be the most popular choices, but thanks to Twitter user Lizzie O’Leary for highlighting the logo likeness, the “International House of OB Tampons” has been unofficially thrown into the mix.
It seems that in this case, two important reminders are in order. Firstly, typography matters and as O’Leary subsequently tweeted, “Always have a woman on your design team.”
Stay tuned for IHOP’s 11 June unveiling of what this “b” represents.
A tampon logo. You made a tampon logo.— Lizzie O'Leary (@lizzieohreally) June 5, 2018
(Which is just fine) https://t.co/zzqweeiKpT
always have a woman on your design team— Lizzie O'Leary (@lizzieohreally) June 5, 2018
lol omg for the past two days I've been wondering what looked so familiar about this— 🚭KT🚭 (@KK0618) June 5, 2018
Typography matters!— Daniel J. McInnis (@dmcinnis) June 5, 2018
IHOb? What could it b? #IHOb— IHOP (@IHOP) June 5, 2018
Breakfast 🙄— Scotty Jay (@shimijay) June 5, 2018
[via Hello Giggles, main image via Jonathan Weiss / Shutterstock.com]
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