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Time Inc. UK Rebrands As TI Media With New Logo Voted By Employees
By Mikelle Leow, 12 Jun 2018
Image via TI Media
Magazine publisher Time Inc. UK has renamed itself as TI Media, adopting a new logo to better represent itself as a modern media brand.
“As TI Media, our new name speaks to our successful past and to the opportunities we will be exploring to extend that success as the modern media company we are today,” described Marcus Rich, CEO at TI Media. “Our new logo represents this perfectly.”
The new logomark was one of two designs created by in-house designers from TI Media’s The Foundry and The Collective Studio.
The finalized version, balloted by the company’s staff, is a speech bubble representing the ability of the publisher’s stories to get people talking. The letters ‘T’ and ‘I’ are a throwback to the brand’s previous masthead and long-standing history, while the sans-serif used in the word, “Media,” symbolizes its progression.
Simon Clement, head of brand and pitch design at The Foundry, explained, “We talked a lot about how we spark conversations by arming people with stories and expertise. That’s what this logo signifies with its speech bubble device.”
“The two fonts are specifically chosen to complement each other. The serif font used for the ‘T’ and ‘I’ refer to our heritage. The sans-serif font used for ‘Media’ represents modernity and our new direction.”
TI Media’s new logo will roll out to a “broad range of environments,” including social media and the side of its building.
Images via Wikimedia Commons and TI Media
A post shared by TI Media (@ti_media_uk) on
[via The Drum and TI Media, images via various sources]
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