Chinese Brand Reportedly Hired Actor To Pose As Supreme CEO To Clinch Deals
By Mikelle Leow, 14 Jun 2018
Image via Tobias Steinert / Shutterstock.com
Your next “Supreme” collaborative t-shirt might not be what it appears to be.
Chinese news sites like Jing Daily have reported that streetwear brand OXN had supposedly hired an actor through a “rent-a-foreigner” business to impersonate Supreme CEO James Jebbia at a bogus fashion event.
In an Instagram video from Brooklyn Projects, the actor is seen signing deals with a number of Chinese brands. According to the streetwear store, OXN made “millions” off the con.
The “president” was portrayed by OXN to have traveled to Guangzhou just to sign contracts with Chinese brands.
No thanks to Supreme’s cult status, the hoax caught on with social media users in China, who were able to tell that the dark-skinned man was not Jebbia, who is of British descent.
“It’s all self-directed and acted, there’s really no bottom line for those people,” wrote one user. “It’s really embarrassing for Chinese streetwear.”
Another pointed out that while OXN might have enjoyed a temporary win, the exposure from international media outlets would be its downfall. “Perhaps from a marketing perspective, OXN has won. But this incident has been ridiculed by foreign media. I feel ashamed, very ashamed.”
It might seem like a supremely elaborate ruse, but Jing Daily wrote that “rent-a-foreigner” ploys are relatively common in China. Some smaller brands are known to hire “attractive foreigners” to impersonate influential figures in order to win over consumers.
So this dude in the bow tie went to China and presented himself as the President of @supremenewyork 😐 And signed a deal to do collabs with a few Chinese brands. WTF?? This dude just made millions off the deal. A friend of @brooklyndom1 sent him this. It went down a few days ago. Repost and pass it along to @supremenewyork #supreme #brooklynprojects #supremeforsale
A post shared by Skateboarding (@brooklynprojects) on
[via Complex, cover image via Tobias Steinert / Shutterstock.com, videos via various sources]
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