Coca-Cola Breaks Tradition In Bottle Design Series Inspired By Japan’s Cities

By Yoon Sann Wong, 18 Jun 2018

Late last year, Coca-Cola debuted its ‘Slim Bottle’ city designs inspired by Japan’s top tourist destinations. The red-and-white series has now been expanded upon in this limited edition range that pays homage to Japan’s cities, history, and culture.

Unlike the former designs that only came in the brand’s iconic red and white, this collection sees its Nagoya bottle specially produced with its ‘Kinshachi’ graphic in gold. ‘Kinshachi’ refers to the golden ‘Shachihoko’—a mythical creature from Japanese folklore that has a head of a tiger and body of a carp—that sits atop the Nagoya Castle.

The other five designs from this collection pay homage to Sendai’s late Samurai leader Date Masamune, Chiba’s Tokyo Bay Aqua Line expressway, Koshien’s Stadium where baseball tournaments are held as highlights for Japan’s summer, the mascot of Hiroshima’s professional baseball team, and the Meiji Ishin event—also known as the Meiji Restoration—where practical imperial rule was reestablished to the Empire of Japan under Emperor Meiji in 1868.

Each design will be available in and near its respective cities in Japan from 25 June onwards at JPY¥125 (US$1.10) each.