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First-Ever Functional Vinyl Made From Coffee Doubles As A Drinkable Cold Brew
By Yoon Sann Wong, 19 Jun 2018
How do you promote a triple strength coffee that’s so strong, it’s apparently earned the nickname ‘Liquid Cocaine’?
Ad agency McCANN Prague set out to do justice to Peter’s Cold Brew with a ‘Blacker Than Black’ campaign that included a series of fully functional vinyl records pressed from coffee.
With help from food innovator Patrick Galencser, the team created this first-ever type of vinyl that becomes a drinkable “high-octane cold brew” when broken up and mixed with water.
Hard to believe? Watch the campaign video below.
[via Adeevee, video via McCann, images via video screenshot]
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