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Kickstarter Debuts ‘Quickstarter’ For Tiny, Zippy Ideas That Pack A Punch
By Mikelle Leow, 19 Jun 2018
The ‘Envelope Bag’, a durable, paper-like carrier that is packaged and delivered in the form of an envelope. Image via Arno Mathies
Not every idea needs to be an ambitious one. Some of the simplest inventions are the most ingenious. Adhesive notes, for one, allowed you to record epiphanies before smartphones existed. The ballpoint pen helps prevent ink from drying or tainting your belongings. Recently, Target also unveiled a brand that applies tiny design details to everyday items for big impact.
Kickstarter acknowledges that projects don’t have to expensive or need to be directed from points A to Z to be accomplished. In fact, it wasn’t originally intended to host million-dollar, high-tech campaigns. Now, it’s revisiting its roots with ‘Quickstarter’, a new sub-platform that propels these minimal but compelling ideas.
Proposed by London-based designer Oscar Lhermitte, ‘Quickstarters’ is “an invitation to create small projects—done mostly for fun.” It encourages budding creatives to start thinking without the added pressure, as well as serves as a testing ground for more seasoned makers.
Kickstarter turned Lhermitte’s suggestion into an actual platform with its own landing page. In time, it will showcase several more modest but brilliant creations that make you question, “Why didn’t I think of that?”
Evidently, it’s pretty easy for your project to qualify as a ‘Quickstarter’. Firstly, it has to be planned within a span of three months and stay online for under 20 days. It also requires a funding goal of no more than US$1,000, and should not have PR support, nor should it be boosted via paid ads on social media. Additionally, your proposal video shouldn’t take more than a day to be shot.
Current designs on the page include strong packaging tape that doubles as stickers, a Tyvek “envelope” that unfolds into a bag, as well as a dog-eared shelf inspired by the folded edges of used books. Check out more here.
‘The Lazy Postcard’, a postcard with the message area cut out, so a procrastinator can send it to a loved one without holding off on the writing part. Image via Audrey Julien
‘Tape Stickers’, packaging tape that also functions as cool stickers. Image via Oscar Lhermitte
‘Dog-Eared Shelf’, a quirky shelf inspired by the folded corners of old books. Image via Ella Merriman
[via Co.Design, cover image via Arno Mathies]
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