adidas’ Typeface On Its Football Jerseys Causes World Cup Confusion
By Yoon Sann Wong, 20 Jun 2018
It looks like Nigeria’s stunning World Cup kit isn’t the only jersey garnering attraction at this year’s FIFA competition.
A photo of Julian Draxler’s football jersey by adidas has put the spotlight on the brand’s apparels for the competition, more specifically, the typeface that’s being used on adidas’ World Cup jerseys.
This perfectly illustrates the problem about this “typeface”.— sportsfonts.com (@sportsfonts_com) March 20, 2018
Thanks, Julian …
According to FIFA’s equipment regulations, the font used on the apparels must be visible, stylish, and of course, readable. As NSS Mag points out, there’s much bafflement surrounding how adidas fulfilled that last criteria.
The typeface in question takes on a square style inspired by Cyrillic alphabets, where the sharp 90-degree angles present in their letters and numbers are causing quite a bit of confusion when it comes to legibility. Is that a ‘Z’ or a ‘2’? It could an ‘A’? Or perhaps an ‘R’? Is that an ‘X’ or a ‘K’?
The misperception has caught on via Twitter, where users have been sharing their misreadings while poking fun at the jerseys and players’ names.
clearly ORAKLER— Niki Riss (@NikiRiss) March 20, 2018
japan living in 3018 pic.twitter.com/Ibu47zZqtA— Dank Memes 💎💎💎 (@FreeMemesKids) June 19, 2018
The font for these Adidas numbers is shocking. 11 or 17 or 77. (Obviously not 77 in the World Cup but still) pic.twitter.com/TyM9D7Rm0k— Craig Williams (@craigawilliams) June 15, 2018
16k likes and we haven’t even talked about Khedira pic.twitter.com/LcNQbMKswF— sportsfonts.com (@sportsfonts_com) March 22, 2018
Have you seen Odriozola? pic.twitter.com/Thh0152TBz— Daniel Busch (@dan_bu) March 23, 2018
[via NSS Mag, main image via SOCCER.COM]
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