Studio Attempts To Recreate Apple’s Logo, Realizes It’s Not That Easy
By Mikelle Leow, 21 Jun 2018
Image via Marek Szandurski / Shutterstock.com
Is Apple’s logo just a simple, symmetrical silhouette of a bitten fruit?
Surprisingly, it’s been debunked that the tech giant followed the golden ratio to design its branding. This might be astonishing for some, since Apple has long been known to exact perfection in just about everything it makes.
GALLÉ, a branding and communications design studio for luxury labels like Yves Saint Laurent, Jimmy Choo, the Metropolitan Hotel and more, has just taken up the challenge of creating the Apple logo from scratch.
Using the Fibonacci sequence, the studio designed two iterations of the famous pictogram.
The first attempt didn’t turn out quite right. “All the elements match up, the symmetry is there, but the bite is too low, and the leaf is too far to the right.” Apple’s logo isn’t entirely proportional, anyway, so fully trusting in the golden ratio as a framework wouldn’t result in a completely accurate remake.
The second time around, GALLÉ made a few asymmetrical changes to the branding. “Correcting those [achieved] a greater balance overall,” the agency added.
While Apple’s logo is geometrically “flawed,” it’s optically correct. View both attempts by the studio in its tweet below.
How to construct the @apple #logo. Our first attempt doesn't capture the integrity of the logo: all the elements match up, the symmetry is there, but the bite is too low, and the leaf is too far to the right. Correcting those achieves a greater balance overall. Also, #Fibonacci! pic.twitter.com/dHpsRZXSys— GALLÉ (@studiogalle) June 20, 2018
[via GALLÉ, cover image via Marek Szandurski / Shutterstock.com]
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