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The Weather Channel’s Epic New Visual Graphics Just Outdid The Competition
By Yoon Sann Wong, 22 Jun 2018
During a recent live broadcast, The Weather Channel (TWC) introduced a brand new technology to the set called Immersive Mixed Reality that’s unlike anything you’ve ever seen.
Using “real-time graphic renderings and visual effects,” TWC simulated the effects of a tornado ripping through the studio with power lines and an automobile crashing not far from its host.
TWC says that it plans to introduce such “real-time immersive storytelling” to 80 percent of its broadcasts by 2020.
The system is made possible through a custom rig by Norway-based studio The Future Group, as well as graphics rendered by Unreal Engine—a familiar entity in the video game industry for its 3D reproductions with lifelike physics.
VP of design Michael Potts explained that TWC wants to bring relevant stories to its audience “in a strong and memorable way.”
“We want great moments. We want to engage our audience, and we want our content to be shareable.”
Check out the segment inside the video below.
[via Fast Company, video via The Weather Channel, images via video screenshot]
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