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BK Offers Saudi Arabian Women Free ‘WhoppHers’ To Celebrate New Driving Law
By Izza Sofia, 29 Jun 2018
Burger King is celebrating women finally being able to drive in Saudi Arabia with this latest offering.
From 24 June to 24 July, the fast food chain is offering women drivers in Saudi Arabia a free ‘Whopper’ sandwich each when they drive to any Burger King drive-thru outlet in the country. The company has also tweaked the name of its burger to ‘WhoppHer’ to celebrate this historic occasion.
Burger King has joined other automobile brands in celebrating this huge movement in Saudi Arabia. The idea behind the campaign comes from Grabarz and Partners Germany, which is behind campaigns such as Burger King’s ‘IT’ and the dog-sniffing-‘Whopper’ stunt.
[via AdAge, images via BK Lebanon]
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