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Chloë Grace Moretz Has First Barefaced Shoot In No Makeup, No Retouch Campaign
By Mikelle Leow, 02 Jul 2018
Video screenshot via SK-II
Many shy away from going barefaced when heading out, when in truth, their glow hails from within. Japanese premium skincare brand SK-II hopes to shed beliefs that makeup is a definitive equivalent to a person’s confidence.
For its ongoing ‘#BareSkinProject’, the company roped in Hollywood star Chloë Grace Moretz to be shot sans makeup by Magnum Photos’ Christopher Anderson and Alessandra Sanguinetti. SK-II detailed that she used its ‘Facial Treatment Essence’ to prepare for the shoot.
This would be the first time the actress, who’s best known for her roles in the Kick-Ass franchise and Hugo, has been photographed barefaced.
“It was so refreshing to hear about a campaign that aims to embrace women’s natural beauty and spark a movement of authenticity and confidence,” Moretz described. “I knew that this was a perfect fit for me and what I represent.”
When speaking about her initial reactions about being approached for the project, she said, “I was a bit anxious as this would be the first time I’d be photographed without makeup, but I was incredibly excited to be included in the project.”
Five other global celebrities—Chun Xia, Kasumi Arimura, Mayu Matsuoka, Ni Ni and Tang Wei—have also been shot completely barefaced for the project, with 21-year-old Moretz being the youngest and the first outside of Asia to take up the challenge.
As with several newer beauty campaigns, the ‘#BareSkinProject’ leaves its subjects’ facial features unmarred by digital editing tools like Photoshop. A recent movement saw personal care brand Dove vowing to keep beauty imagery filter-free.
Check out visuals from SK-II’s shoot with Chloë Grace Moretz below.
[via PR Newswire, video via SK-II, images via various sources]
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