Famous Logos Masterfully Swapped With The Styles Of Their Biggest Rivals

By Mikelle Leow, 03 Jul 2018

Image by The Logo Smith and featured with permission

UK designer Graham Smith, popularly known as The Logo Smith by the creative community, has just returned to a fascinating branding project called ‘Brand Reversions’ that he embarked on six years ago.

“It’s been dormant for a few years as client work took precedence,” he says in an email.

‘Brand Reversions’, which DesignTAXI featured in 2012, sees pairs of rivaling brand logos switching their signature aesthetics with one another.

The collection makes you ponder how strongly these companies have influenced the world to perceive and interpret colors, fonts, and motifs.

“The whole process also allowed me to REALLY study and appreciate each of these brand logo designs, which was rather enlightening as a freelance logo designer myself,” Smith describes on his website.

“Some of these ‘Brand Reversions’ are obviously taking-the-piss, whilst many are very serious attempts to create this ‘Alternate Brand Universe’.”

Since its conception, the project has been ported over from its old Wordpress and Tumblr pages to Smith’s website and its dedicated Instagram account. The designer says he will add two to five brand new logo remixes to the series each week.

“[I] have a big list of companies to do, including: watch and jewelry brands, tire brands, bike/cycle brands, vintage consoles and game titles, airlines, [and] newspapers,” he tells DesignTAXI.

Enjoy a handful of ‘Brand Reversions’-revised logos and head over to The Logo Smith’s website, as well as the project’s Instagram, to view more.