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McDonald’s ASMR Ad With Gentle Whispering Will Make Your Hairs Stand On End
By Yoon Sann Wong, 06 Jul 2018
Videos on ASMR, also known autonomous sensory meridian response, have been growing in popularity on video platforms such as YouTube.
This genre can comprise gentle whispering, lip smacking, nail scratching on hard surfaces, and brushing sounds that help some people relax. It stimulates a soothing tingle that transitions from the back of one’s head to the upper spine.
This expanding community has caught the attention of brands such as IKEA and sees McDonald’s as one of the latest to hop on the bandwagon.
With gentle whispering courtesy of actor and comedian John Goodman, this self-proclaimed “ARMR(ish)” ad aims to promote the Golden Arches’ ‘Quarter Pounder’ made with 100 percent fresh beef.
Hear the tantalizing cooking process complete with sultry sizzling soothing sounds that are “sooooo hot, soooo melty” inside the amusing commercial below.
For fans of the brand, you might be keen to have a look inside the “world’s fanciest” McDonald’s restaurant that’s currently operating in Hong Kong.
[via McDonald’s, image via video screenshot]
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