IKEA’s Gentlemanly Responses To Store Being Trashed After England World Cup Win
By Mikelle Leow, 09 Jul 2018
Image via IKEA UK
IKEA surprisingly acted like a British gentleman following news that soccer lovers had turned one of its stores upside-down as a result of England’s win to Sweden at the World Cup.
After the English beat Sweden 2-0, a throng of fans headed down to a store in Stratford and were filmed jumping on its beds and creating a ruckus.
England fans have invaded IKEA 🇸🇪 😂😂 pic.twitter.com/bD9wBroqbS— Premier League Stuff (@EPLStuff) July 7, 2018
The Swedish furniture brand, however, handled the drama with class.
First, it posted a congratulatory tweet that doubled as an ad for its hat and coat stand. “Congratulations England, hats off to you,” it said.
When customers wrote in about the incident, it cooly responded that it was aware of a “small group” of people “celebrating” the win in one of its locations.
“Being both British and Swedish, we were on the edge of our seats during the game and we would like to say, ‘grattis!’”
Not only was the company being awfully polite, it also priced its fish and chips—a quintessentially English dish—at only £1 (US$1.33) to mark the milestone.
The quarterfinals might be over, but it looks like IKEA has just walked away with the overall champion’s medal.
We are aware of a small group of fans celebrating the match result in one of our stores. Being both British and Swedish, we were on the edge of our seats during the game and we would like to say ‘grattis!’— IKEA UK (@IKEAUK) July 7, 2018
“Grattis!” (that’s ‘congratulations’ in Swedish!)— IKEA UK (@IKEAUK) July 8, 2018
To celebrate England winning against Sweden last night, enjoy fish and chips for £1! #SWEENG #itscominghome #worldcup 8th July only, redeemable with QR code at till
Get your code here https://t.co/JWwMcITQ4p pic.twitter.com/08P5glGida
[via Thrillist, images via IKEA UK]
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