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McDonald’s Rolls Out Limited Edition ‘MacCoin’ Redeemable For A Free ‘Big Mac’
By Izza Sofia, 31 Jul 2018
In celebration of the 50th anniversary of the ‘Big Mac’, McDonald’s is launching its limited edition global currency called the ‘MacCoin’ that its fans worldwide can collect, share, or redeem for the burger.
On 2 August, customers can get their hands on the ‘MacCoin’ with the purchase of a ‘Big Mac’ at 14,000 McDonald’s restaurants across the US. The ‘MacCoin’ can be redeemed for a ‘Big Mac’ starting 3 August at participating McDonald’s restaurants in the US and in over 50 participating countries.
A total 6.2 million ‘MacCoins’ have been released internationally. These coins feature five beautiful designs, each representing 10 years of the ‘Big Mac’ and are a nod to art, music and pop culture.
The 70s design is dedicated to “the decades’s flower power,” while the 80s celebrate pop art, and the 90s highlight bold and abstract shapes. The early 00s focus on technology and the 10s are dedicated to the evolution of communication.
The designs comprise the seven languages of the participating counties including Arabic, English, Indonesian, Mandarin, French, Portuguese and Spanish.
The ‘Big Mac’ has become such an icon over the years that in 1986, The Economist started using the ‘Big Mac Index’ as an economic guide to contrast the purchasing power of international currencies annually.
McDonald’s CEO Steve Easterbook said, “Since it was introduced at a family-owned McDonald’s restaurant 50 years ago, the ‘Big Mac’ has traversed the globe and is enjoyed in cities from Shanghai to Chicago, providing delicious, feel good moments to people all over the world.”
“So we wanted a global celebration as unique as the burger itself. The ‘MacCoin’ transcends currencies to commemorate our global iconic burger while giving customers all over the world a chance to enjoy a ‘Big Mac’ on us,” he added.
Nick Delligatti, grandson of the inventor of ‘Big Mac’ Jim Dellagatti, said, “August 2 would have been his 100th birthday, and I believe he would be very proud knowing his humble sandwich has made such a lasting impression that people all around the world can enjoy it wherever they find a McDonald’s.”
[via Globe Newswire, opening image via Globe Newswire]
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