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Exact Dates That Apple Will Likely Announce And Release Its 2018 iPhones
By Mikelle Leow, 02 Aug 2018
Image via Apple
You can expect that, just like clockwork, Apple will unleash its shiny new products in September—but when exactly will it happen this month?
To pin down a more precise date, CNET’s Lynn La combed through the company’s schedule over the past six years and spotted a few patterns.
From 2012 to 2017, Apple held its iPhone launches on either Tuesdays or Wednesdays. They also took place no later than the second week of September. This shortlists 2018’s available dates to four days: 4 September (Tuesday); 5 September (Wednesday); 11 September (Tuesday); 12 September (Wednesday).
For obvious reasons, La deduced the next Apple unveiling won’t happen on 11 September, striking one more date off the list.
Apple also plans its events around Labor Day; in the US, that’s the first Monday in September. For the last six years, when Labor Day fell on 3 September or before, the keynote would take place the week after. If Labor Day was on 5 September or later, the event would happen the subsequent Wednesday.
Since Labor Day falls on Monday, 3 September this year, it’s more probable that Apple will follow the first arrangement and announce its iPhones on Wednesday the following week, which is on 12 September.
Delving further, La observed that Apple typically releases new iPhones in stores a week-and-a-half after their unveilings, and over the past six years, it started retailing them on Fridays. This means that if you’re intending to be one of the first to get your hands on a new Apple smartphone, you might have to free up your plans on Friday, 21 September.
As for what to expect at this year’s product launch, many anticipate that the brand will announce three devices modeled after iPhone X—a 5.8-inch ‘iPhone Xs’, a 6.5-inch ‘iPhone X Plus’, and a lower-end LCD iPhone measuring 6.1 inches. Their actual names have yet to be confirmed however.
[via CNET, cover image via Apple]
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