Lego Creates Eco-Friendly Plant-Shaped Bricks Made Of Sugarcane
Lego has launched a sustainable range of plant-shaped bricks made of sugarcane.
The toy brand announced that the eco-friendly building block range dubbed ‘Plants from Plants’ will come in different forms including leaves, bushes and trees.
The redesigned product meets the guidelines listed by the World Wildlife Fund (WWF) and though these blocks are not biodegradable, they can be recycled due to its absorption of carbon dioxide by sugarcane during the production process.
Vice president Tim Brooks commented on the new range of blocks, saying that the company wants to create a positive impact on the world by designing play products made of sustainable materials. As a company known for churning out plastic-based products, this is considered a massive step in creating a brighter future.
This movement is part of Lego’s efforts to use sustainable materials in its main products and packaging by 2030.
This ‘Plants from Plants’ range is free with purchases amounting to US$40 or more over the next few days across its stores in the US, UK, Canada, Germany, and Austria.
We are starting to 🍃leaf 🍃conventional plastic behind! Check out the first LEGO elements🌳 🌿🌲 made from plant based materials. Coming soon! #PlantsfromPlants #Sustainability pic.twitter.com/ZDQrNhfw0p
— LEGO (@LEGO_Group) August 2, 2018
[via It’s Nice That, opening image via Lego]
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