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Netflix’s Logo For New Comedy Show Looks Like A Certain Tech Company’s…
By Mikelle Leow, 09 Aug 2018
Video screenshot via Netflix
Are you seeing double? Netflix just released its trailer for its new dark comedy series, Maniac, which stars Emma Stone and Jonah Hill. Its synopsis describes the characters as “two strangers drawn to the late stages of a mysterious pharmaceutical trial. Things do not go as planned.”
However, the cast and plot aren’t the only things that are making some pay heed. Designophiles spotted that the show’s logo uncannily resembles an older iteration of IBM’s lettermark. The two already look similar from afar, but upon closer inspection, you’ll find that they’re both made up of 13 lines.
The 13-bar IBM logo ended its three-year reign in 1972, and Paul Rand—who designed the branding—tweaked it to show just eight lines to indicate “speed and dynamism.”
What’s worth noting is that ‘MANIAC’ was the acronym for one of the most prominent early computers that IBM helped to build. Coincidence?
Images via Netflix (above) and IBM / Logopedia (below)
[via Brand New, video via Netflix, images via various sources]
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