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Samsung Gets Called Out For Using Stock Images In Ads For Galaxy A8’s Camera
By Mikelle Leow, 17 Aug 2018
Video screenshot via Samsung
Samsung Brazil has been found to have downloaded stock images to flaunt the photography capabilities of its Galaxy A8 smartphone. Oh, the delicious irony.
The misadvertisements were uncovered by user ‘feliperas’, who shared screenshots of now-deleted tweets by the company, along with proof that the images were grabbed from Getty Images.
It’s evident that the brand was leveraging the images to illustrate the quality of the camera. The first of the two adverts was captioned along the lines of, “A date captured in many selfies. The front camera [of] #GalaxyA8 has dynamic focus to highlight what matters most.”
The second touted the “ready to post” quality of Galaxy A8-shot photos.
“Who are you trying to fool, Samsung Brazil?” asked the Twitter user.
The brand later admitted to using stock images for the ads, as opposed to using photos that were taken with the Galaxy A8 camera.
“Oops, sorry, you’re right, Feliperas…” Samsung Brazil replied. “Many of the photos we post are taken using our smartphones, but some, like this one, comes from a database of images that [resonate] with our target audience.”
According to Getty Images’ terms and conditions page, subscribers are not to practice “false representation of authorship,” which means they cannot pass off artists’ licensed work as their own.
As it turns out, this isn’t the first time in recent months that a public figure or brand has been caught for using stock photos. In June, a photographer deleted all his content on Instagram, which included paid posts for major names such as Sony, after being found to have used Shutterstock photos under the pretense that he had snapped them.
"Ah, mas pode ter sido tirada com um A8 e vendida no Getty"— Fᴇʟɪᴘᴇʀᴀs (@feliperas) August 16, 2018
A foto é de 2015. pic.twitter.com/U83ma6KU7I
Essa, inclusive, não foi a única vez. pic.twitter.com/biJpKw6Oke— Fᴇʟɪᴘᴇʀᴀs (@feliperas) August 16, 2018
[via Android Police, images via various sources]
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