Don't miss the latest stories
Delta Airlines’ Latest Ad Helps Moms Prank Their Children With Doppelgängers
By Izza Sofia, 20 Aug 2018
Delta Airlines is giving an opportunity for adults living and working in Seattle to visit their parents back home with its latest growing Seattle network.
Together with Wieden & Kennedy New York, the campaign shows personal messages from real moms reminding their children who live in Seattle to come home and visit.
The ads show moms hiring lookalikes to prank their children who are working in Seattle. One of the videos on its website sees mother Shari Glaser from Michigan pranking her daughter with a troop of lookalikes, who patronize her daughter’s workplace and hand her a plane ticket to visit her mom back home.
The campaign also involves outdoor marketing including displays with messages such as “Hey babe, visit soon! Love, Mom” and “Stu, I’ll always be here for you. Waiting. In Denver. For you to visit. Love, Mom.”
These messages come with a photo showing a mother and her child that will be posted across Seattle.
According to Delta’s VP Tony Gonchar, “Our campaign reminds Seattleites to stay connected to the people and places that matter most to them. And with more than 50 destinations from Seattle, Delta can connect Seattle residents to their moms, dads and other family members and friends who may live far away.”
[via Delta Airlines, opening image via Delta Airlines]
More related news
Also check out these recent news