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Paul Rand’s Works, Including Logos For Steve Jobs & IBM, Are Now Up For Auction
By Mikelle Leow, 20 Aug 2018
Collection of eight IBM posters, US$4,000 to US$6,000. Image via Wright
Graphic design legend Paul Rand has been revered by the industry for his iconic branding identities for prominent clients like IBM, UPS, and ABC.
Now, several of his works will go under the hammer via art auction house Wright. The collection comprises sketches and furnishings by the designer, including an IBM logo presentation book, his charming ‘Eye-Bee-M’ visual identity, and iterations for Steve Jobs’ NeXT brand.
Check out some of the pieces that are going up on auction and head here to preview them all.
IBM logo guidelines and presentation book, US$1,000 to US$1,500. Image via Wright
IBM ‘Think’ magazine’s ‘Eye-Bee-M’ cover, US$500 to US$700. Image via Wright
IBM stationery collection, US$500 to US$700. Image via Wright
NeXT poster, US$2,000 to US$3,000. Image via Wright
NeXT logo presentation book and proofs, set of four, US$3,000 to US$5,000. Image via Wright
‘UCLA 75’ poster, US$700 to US$900. Image via Wright
UCLA ‘Summer Sessions’ poster, US$1,000 to US$1,500. Image via Wright
UCLA cover proofs and final course catalog, US$400 to US$600. Image via Wright
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