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IKEA’s Witty Print Ads Have Chocolate Lovers Salivating Over Its Furniture
By Yoon Sann Wong, 24 Aug 2018
IKEA might be well known around the world for its furniture, but when it comes to its chocolate bars—perhaps not so much.
To promote its ‘CHOKLAD MÖRK’ dark chocolate, IKEA’s in-house Creative Hub teamed up with design studio ACNE—brainchild behind IKEA’s cheeky ‘FRAKTA’ ad that was rolled out in response to Balenciaga’s highly similar tote design—for another witty print campaign.
The team capitalized on IKEA’s recognition as a furniture brand and transformed some of its products into chocolate bars. Each print comes with customized copy to match its respective product.
For instance, the copy for its ‘RUNNEN’ outdoor deck reads, “Some chocolates are for eating. Some are for tanning. We have both.” Meanwhile, the accompanying text for its ‘MALM’ chest of drawers reads, “Some chocolates are for eating. Some are for keeping your things. We have both.”
Check out the amusing prints below.
[via AdAge, images by ACNE via Johan Bello]
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