Mountain Dew Unwittingly Asks Scottish To Masturbate In Hilarious Ad Faux Pas
By Mikelle Leow, 30 Aug 2018
Image via Mejini Neskah / Shutterstock.com
Mountain Dew tried to put out a refreshing advert, but the intention behind its message ultimately went to a fizzle.
On Monday, the brand’s UK leg rolled out a GIF of a thirsty young man downing a bottle of the soda. While the imagery seems pretty innocuous, what amused internet users in Scotland was the choice of words in its tagline, which reads, “Epic thrills start with a chug.”
“Chug” is popular Scottish slang for masturbation. In layman’s terms, that’s akin to a steakhouse recommending eaters to, “beat the meat.”
To top it all off, the graphic is accompanied with a caption that says, “We didn’t choose the chug life, the chug life chose us. #DoTheDew.”
“You guys didn’t really consult anyone from Scotland on this UK-wide marketing campaign eh?” asks Twitter user ‘baseballscot’.
It’s also unclear what Mountain Dew UK meant by “epic thrills,” but it’s probably not referring to the kind you’re thinking of right now.
You guys didnt really consult anyone from Scotland on this UK wide marketing campaign eh?— Baseballscot (@baseballscot) August 27, 2018
I think you should change that slogan 😂😂✊💦— Dylan M Board (@BoardDylan) August 27, 2018
Reminds me of the time I worked with a wee Indian guy who liked to go for a nap at lunch time. I told him the Scottish word for nap was chug and he started telling folk how he was looking forward to his lunch time chug.— Wullić 🇭🇷 (@WuGMFC) August 27, 2018
I love chugging 😂— Burchie 🍀🏆🏆🏆 (@Burchie81) August 28, 2018
Everyone in scotland loves a wee chug— Sean (@seany1257) August 28, 2018
[via Munchies, cover image via Mejini Neskah / Shutterstock.com]
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