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What Apple’s September 2018 Event Invite Hints About Its Upcoming Products
By Mikelle Leow, 31 Aug 2018
Screenshot via Apple
At long last, Apple has confirmed the date of its 2018 iPhone launch, which will fall on 12 September as predicted.
On Thursday, the company sent out invites to the press, and its vague artwork has not only incited comical responses from the internet, but also left guests puzzled.
The image shows a bronze metallic ring with the text, “Gather round.” To quote the ‘Double Rainbow’ guy, “What does it mean?”
It’s time to unpack what might be going on here. Check out some predictions based on past reports about the upcoming products and their designs.
For those who can’t wait to get their hands on the new iPhone models, find out when Apple’s 2018 iPhone lineup is expected to open for preorders.
New color scheme
Soon after Apple sent out invites, what looks like a promo image for 2018’s iPhone XS—which is apparently what the purported 5.8-inch and 6.5-inch models will be called—surfaced online.
Pop culture site The Ringer speculates that Apple will be introducing a new metallic hue, and it could be right. The “leaked graphic” depicts the smartphones in the same color as the ring in the invite.
Further, Apple filed a gold iPhone design with the United States Federal Communications Commission (FCC), which smartphone companies must share details with prior to releasing products.
Apple coined its pink iPhone ‘Rose Gold’. What might this color be called?
What “gather round” could mean
According to Inverse, there’s a likelihood that the tagline, “Gather round,” could be a reference to Apple’s yet-to-be-released wireless charging pad, the AirPower, which it announced during 2017’s September event.
“Gather round,” might be “the process of gathering” a series of Apple products around the charger.
The circular shape likely pays homage to the event venue
The most obvious reference might be that the ring-shaped graphic seemingly inspired by the Steve Jobs Theater at Apple Park, where the event will be held.
Gather round your devices on 12 September 2018 at 10am PDT. Apple will be streaming the event on its website and according to BGR that cited an insider source, apparently through Twitter this year as well.
[via The Ringer and Inverse, images via various sources]
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