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How Much Tesla’s Logo Could Be Worth Might Raise Eyebrows
By Mikelle Leow, 31 Aug 2018
Image via Jatuporn Chainiramitkul / Shutterstock.com
Following CEO Elon Musk’s tweet that he was considering taking Tesla private, the company ultimately decided to remain public. To members of Wall Street, this suggests that the firm will be working to raise more capital soon, due to the slowing demand for its bonds.
According to Bloomberg reporters Claire Boston and Natasha Rausch on automobile site Automotive News, one of the easiest ways for Tesla to get capital is to put up its logo as an asset for a large loan. By doing so, it could attain billions of dollars.
The publication cites Ford Motor Co., which pulled this method “during the depths of financial distress” over a decade ago. By converting its logo into collateral, Ford’s logo fetched a jaw-dropping valuation of US$8 billion.
Global brand consultancy Interbrand predicts that—with Tesla fans’ love for the brand’s electric cars—the ‘T’ monogram could amass half of that amount, US$4 billion, just 15 years after Tesla was founded in 2003.
If you have been curious about the logo’s origin, Elon Musk has said that the ‘T’ emblem is “like a cross-section of an electric motor,” while the ‘X’ in SpaceX’s logo is “like a rocket trajectory.”
Similar to SpaceX, the T is like a cross section of an electric motor, just as the X is like a rocket trajectory— Elon Musk (@elonmusk) January 19, 2017
[via Inside EVs, cover image via Jatuporn Chainiramitkul / Shutterstock.com]
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