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Logo Designer Shares Tips On How He Went From Charging US$0 To US$10,000
By Yoon Sann Wong, 04 Sep 2018
Pricing is often a tricky field for designers. Many a times, creatives are unsure of how much to charge or how much they are worth.
Previously, DesignTAXI shared with you several helpful tutorials by design-related educational platform The Futur that covers how to price logos and other design services, how to go from charging US$25 to US$2,500 for your logo design, how to negotiate effectively when clients say that your services are too expensive, how to manage clients who don’t understand your prices, and how freelance designers can calculate their rates more efficiently.
Now, Will Paterson, a freelance designer who specializes in branding, hand lettering and logo design, shares more tips on how he transitioned from working for free to charging US$10,000.
Paterson explains that for designers to get a better idea on how much their services are worth, they can gain third-party advice and build confidence by simply getting the work done through learning from experience.
From starting out with zero real-world know-how, Paterson gradually built his client base and income stream through the following main points that’s summarized from his video:
2) Building a niche in your work
3) Working with people and on projects that inspire or interest you
4) Valuing yourself
5) Starting a second income such as selling merchandise or teaching
He highlights the book Graphic Artist’s Guild Handbook of Pricing and Ethical Guidelines that shares more about the art of charging clients.
Hear what Paterson has to say in full via the video below starting from the 3:30 minute mark. In case you missed it, check out his Illustrator ‘Pen Tool’ hack that shaves hours off digitizing logotypes.
[via Will Paterson, main image via video screenshot]
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