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Nike’s 30th Anniversary Campaign Gets Fronted By Controversial Ex-Quarterback
By Izza Sofia, 04 Sep 2018
National Football League (NFL) player Colin Kaepernick has been chosen to front Nike’s latest ‘Just Do It’ campaign.
The ex-quarterback of the San Francisco 49ers is known for having kneeled during the US national anthem in 2016 to object racial injustice.
Kaepernick took to Twitter to post a monochromatic image of himself that displayed the Nike logo, the “Just Do It” slogan and the quote, “Believe in something. Even if it means sacrificing everything.”
Gino Fisanotti, Nike’s VP of brand for North America, told ESPN that Kaepernick is “one of the most inspirational athletes” who has used his platform in the sports realm to change the world.
Kaepernick joins other NFL players Odell Beckham, Shaquem Griffin and tennis player Serena Williams in Nike’s 30th anniversary ‘Just Do It’ campaign.
Nike has endorsed Kaepernick since 2011, but the company did not feature him in any campaigns following the kneeling controversy.
[via BBC, opening image via Colin Kaepernick]
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