Don't miss the latest stories
Inside The ‘Most Beautiful Starbucks In The World’ That Just Opened In Italy
By Yoon Sann Wong, 07 Sep 2018
Last year, news about global coffee chain Starbucks opening in Milan, Italy, was met with some skepticism.
This coffee paradise isn’t just home to the authentic espresso, but also dominated by traditional and highly beloved local coffeehouses that are situated in nearly every street corner, with competitive prices to boot.
To set itself apart, Starbucks has opened its high-end, 2,300-square-meter Reserve Roastery, which it has coined “the most beautiful Starbucks in the world,” within the historic Poste building in Piazza Cordusio.
The Roastery’s design honors Italy’s espresso culture that inspired Starbucks founder Howard Schultz 35 years ago, as well as Italian design, craftsmanship and fashion. According to the company, it will serve as a theater for coffee roasting, brewing and mixology.
Customers will find a fully-functioning Scolari coffee roaster sitting at the Roastery’s center, with a main bar to the right that serves classic espresso beverages but “mingle[d] with cutting-edge coffee innovation.”
Head to the mezzanine level and you’ll be treated to the Arriviamo Bar. Here, mixologists hand make specialty cocktails behind a 10-meter-long marble bar. For those who desire some pastry, you’ll find artisan Princi Bakery to its left, complete with wood-fired oven.
“We have taken our time to ensure our entry into Italy is done thoughtfully and respectfully,” said Kevin Johnson, chief executive officer at Starbucks, inside a press release.
Starbucks intends to open more cafés in Milan starting late 2018. At present, the brand has two other outlets under its Roastery format, one in Seattle and the other in Shanghai.
Enjoy a tour inside “the most beautiful Starbucks in the world” through the video below.
More related news
Also check out these recent news