Burger King Is Offering One Lucky Fan US$25,000 To Taste Its New Chicken Burger
By Izza Sofia, 10 Sep 2018
Burger King is looking for a tester to promote its latest chicken burger.
The fast food chain is willing to pay an individual £20,000 (US$25,860) to test its upcoming menu item, the ‘Crispy Chicken Burger’.
As part of its ‘20kbite’ campaign, the brand created a video featuring Burger King’s CEO Alasdair Murdoch inviting people to enter the competition. The lucky individual will get paid the hefty amount and have first taste of the chicken burger.
In the spot, Murdoch explains, “This might be the most ridiculous thing I’ve ever done. I’m about to offer a real person £20,000 to have a bite of a chicken burger. Right now who would: A, try and find a Burger King, B, actually walk into one, and C, order something that isn’t beef, isn’t flame-grilled, and isn’t spelt ‘Whopper’?”
He then called upon those interested, saying, “We're going to pay someone £20K to have the first bite of the Crispy Chicken Burger. We need you. Desperately.”
Individuals who wish to enter can record a video of themselves biting into a burger before sharing it on Burger King’s Twitter, Facebook and Instagram with the hashtag ‘#BK20bite’.
For the chance to win £20,000 and take the first bite of our new Crispy Chicken burger:— Burger King UK (@BurgerKingUK) September 6, 2018
1) Retweet this video
2) Send a video of you pretending to take a bite of our new burger (yes, really) you can comment it below using #BK20Kbite or DM us!
The best wins the big money prize! pic.twitter.com/3j4zHzCFqC
[via LadBible, opening image via Burger King UK]
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