10-Year-Old’s Glittery Doodle Inspires Agency’s New Brand Guidelines
By Mikelle Leow, 10 Sep 2018
Image via Ryan Wallman
Australia-based agency Wellmark specializes in branding and marketing for healthcare companies, so it certainly cares about its image.
Amusingly, the firm has steered away from the oft-solemn connotations tied to branding and the healthcare system by adopting a bubbly brand identity that was designed by a 10-year-old.
The move stemmed from a remark that Holly Michelmore, the daughter of Wellmark’s Account Director, made about the company’s “boring” logo, recounted Creative Director Ryan Wallman on Twitter.
The 10-year-old then “redesigned” the wordmark, as well as gave it a new tagline.
Her revamp depicted a glitter-specked heart with a unicorn, butterfly, rainbow, star, as well as Wellmark’s name in colorful balloon letters. It was also accompanied with the catchphrase, “The brand that excites you!”
As precious as Michelmore’s input was, Wellmark took things a little further by developing a set of alternative brand guidelines inspired wholly by her “glittertastic” vision.
The company coined the logo, the ‘Wellmagination’ device, which “represents freedom from constraints.”
Of course, the guidelines also come with a vivacious color palette. “Whereas other companies use sky blue (BORING!), we use all the colors of the rainbow,” the manual read. It’s worth noting that Wellmark features a sky blue full-stop in its logo.
Most importantly, the guide stresses, “There is no such thing as too much glitter. If in doubt, use more.”
The daughter of one of my colleagues told him that our logo was "boring". So she redesigned it for us, with a new tagline and all.— Ryan Wallman (@Dr_Draper) March 29, 2018
You may recall that the 10 year-old daughter of our Account Director recently took it upon herself to redesign our logo.— Ryan Wallman (@Dr_Draper) September 5, 2018
To honour her glittertastic creativity, we've developed a set of brand guidelines based on her design. Here are a few excerpts. pic.twitter.com/0LFlKWh056
[via The Drum, images via Ryan Wallman]
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