Don't miss the latest stories
After 16 Years, IKEA Finally Releases Continuation To Its Iconic 2002 ‘Lamp’ Ad
By Izza Sofia, 11 Sep 2018
Back in 2002, filmmaker Spike Jonze directed an ad for IKEA that quickly became noteworthy in modern advertising.
The spot titled ‘Lamp’, shown below, was created together with Crispin Porter + Bogusky and won multiple awards including the Cannes Lions Film Grand Prix. The ad whipped up an emotional connection between its audiences and an IKEA lamp, which was discarded by its owner during a heavy downpour.
In epic fashion, IKEA hilariously destroyed the melancholic moment by having actor Jonas Fornander conclude with the words, “Many of you feel bad for this lamp. This is because you’re crazy. This lamp has no feelings. And the new one is much better.”
After 16 years, IKEA Canada has decided to resurrect this old ad by putting a twist on the lamp’s fate. ‘Lamp 2’ picks up the story from where it left off.
A little girl notices the lamp the next morning and brings it home. She installs a new IKEA light bulb, and the lamp proceeds to illuminate her life in numerous ways such as during reading and playtime.
Fornander steps in again, but this time, instead of bursting your bubble, he applauds, “Many of you feel happy for this lamp. That’s not crazy. Reusing things is much better.”
The new spot advocates IKEA as a responsible and sustainable brand. See this 2018 update in the second video below.
[via Fast Company, opening image via IKEA Canada]
More related news
Also check out these recent news