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The North Face’s Inspiring New Campaign Instantly Resonates With Any Adventurer
By Yoon Sann Wong, 21 Sep 2018
Since its founding in 1968, outdoor product company The North Face has supported the ambitions and endeavors of adventurers, explorers, and athletes worldwide.
In its latest global campaign made in partnership with creative agency Sid Lee and United Entertainment Group, The North Face brings its ethos to the forefront with the rousing tagline, ‘Never Stop Exploring’.
A collection of short films featuring some of the most renowned and respected explorers worldwide—that expands beyond the sports realm—has been released as part of the campaign.
This includes National Geographic photographer Jimmy Chin, who’s also a professional climber and North Face athlete, rapper Princess Nokia, and record producer Pi’erre Bourne.
In the case of Chin, one would think that he’s had his fair share of achievements above the average, but the humble athlete-and-creative reveals inside his video:
“The greatest risk I ever took was going against people’s expectations. I had a lot of failures, and very few successes. But the first time I saw my image published, I knew my heart had overtaken fear.”
Hear their stories and check out more from the campaign below.
[via The Drum, videos and images via The North Face]
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